Understanding Personalization

  • Updated

Demandbase Personalization enables you to customize your website so that it responds to visitors in ways that encourage their engagement. We currently offer two features:

Site Customization

The Site Customization feature enables you to define segments and create personalized content for each one. You can reuse an existing account list or create a targeted segment to show each new experience to. You then define your new experience and make it live on your webpage. See Create a Site Customization Experience.

Form Enrichment

Demandbase Form Enrichment enables you to provide form fills to visitors to your site with minimal effort from the visitor. Because Demandbase has extensive firmographic data, we can often append information about visitors (only visible to your company), so that prospects are more likely to fill out your form because it requires less effort from them. See Understanding Forms.

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