Add LinkedIn Destinations for Audiences

From Demandbase, you can send account and people Audiences to LinkedIn Campaign Manager. In LinkedIn, these Audiences appear as source = Third-party Demandbase.

Important: Audience records are matched by LinkedIn. See LinkedIn’s article on How to Get the Best Match Rates From Your LinkedIn Ads List Uploads.

When adding LinkedIn as a destination, you can select the following options to define how the Audience is created and managed in LinkedIn:

• Create New: Creates a new Audience in LinkedIn.
• Create New And Replace: Creates a new Audience and replaces the existing Audience in LinkedIn. The original Audience is not deleted and remains available in LinkedIn Campaign Manager.
• Use Existing: Overwrites an existing Audience with updated Audience members in LinkedIn. You can only select LinkedIn Audiences that were created through Demandbase and are not currently syncing with another Demandbase Audience.

Tips:

• To update destinations for an Audience, you must first deactivate the Audience from the Scheduler tab. After saving your changes, reactivate the Audience to resume syncing.
• If a campaign is deleted in LinkedIn, Demandbase continues attempting to sync the Audience. To prevent this, edit or delete the Audience in Demandbase.

Prerequisites

• You must have a license for Orchestration or Advertising.
• You must have Admin privileges or be assigned to a permission set with the required access to use Orchestration or Advertising.
• You must integrate Demandbase with LinkedIn.

Create New

1. From the left navigation bar, go to Orchestration > Audiences.
2. Create a new or select an existing Audience.
3. Click the Destinations tab and click the plus icon.
4. In the Add Destination window, click LinkedIn.
5. In the Create LinkedIn Destination window, select Create New and enter the following:
   • New Audience Name: Enter a name for the new Audience.
   • LinkedIn Ad Account: Select the LinkedIn ad account to use. All integrated LinkedIn ad accounts are available in the drop-down list.
6. Click Create.
   

Create New and Replace

1. From the left navigation bar, go to Orchestration > Audiences.
2. Create a new or select an existing Audience.
3. Click the Destinations tab and click the plus icon.
4. In the Add Destination window, click LinkedIn.
5. In the Create LinkedIn Destination window, select Create New And Replace and enter the following:
   • New Audience Name: Enter a name for the new Audience.
   • LinkedIn Ad Account: Select the LinkedIn ad account to use. All integrated LinkedIn ad accounts are available in the drop-down list.
   • Audience To Replace: Select the LinkedIn Audience to replace.
6. Click Create.
   

Use Existing

1. From the left navigation bar, go to Orchestration > Audiences.
2. Create a new or select an existing Audience.
3. Click the Destinations tab and click the plus icon.
4. In the Add Destination window, click LinkedIn.
5. In the Create LinkedIn Destination window, select Use Existing and enter the following:
   • LinkedIn Ad Account: Select the LinkedIn ad account to use for the Audience. All integrated LinkedIn ad accounts are available in the drop-down list.
   • Audience To Replace: Select the existing Audience to overwrite with updated Audience members.
6. Click Create.
   

Next Steps

Click the Scheduler tab to schedule and activate the Audience sync with LinkedIn. The first sync takes between 24 and 48 hours to complete and subsequent syncs run nightly. 

After the first sync finishes, the Destinations tab shows a dashboard with information about the Audience's status and metrics.

Tip: You can remove Destinations for Inactive Audiences. To remove a Destination, click the trash icon.

The dashboard shows the following:

• Status:
  • Active: Audience is active and successfully synced during the last attempt.
  • Pending: Audience is active and syncing for the first time.
  • Scheduled: Audience is active and scheduled to sync.
  • Inactive: Audience has never been activated or has been deactivated.
• Last Sync: Number of accounts or people that were added or removed from the Audience during the last sync.
• 7-Day Match Rate: Percentage of accounts or people synced to LinkedIn and were matched in LinkedIn over the last seven days.
• Demandbase Audience Over Time: Change in Audience size over the last 30 days. Click the right arrow icon to see this section.