Configure Campaign Geotargeting

Context

The geoselector tool in Step 3: Location of the Campaign Builder enables you to target ads based on geographic location of your account audience. This tool allows you to select from the following parameters in the Geotargeting type drop-down list:

• Global
• International region or group of regions—available international regions are:
  • Europe only
  • Asia-Pacific countries (APAC)
  • Europe, Middle East, Africa countries (EMEA)
  • Latin America (LATAM)
  • North America (NA)
• Specific country or group of countries
• Specific U.S. state or group of states 

See Reference: Directory of Geotargeting Regions and Countries for a complete listing of countries that make up each global region and definitions of the country codes that appear in the geoselector tool.

The Map view by the geoselector tool highlights your selections for quick visualization of your potential ad reach.

Prerequisites/Preparation

Access to Demandbase Advertising, with the self-serve Campaign Builder enabled.

Steps: Select Geotargeting Parameters for a New Campaign

1. If you’re not in the Campaign Builder, go to Advertising in the left navigation bar and click + New campaign in the upper left corner of the Advertising home page.
2. Complete Step 1: Identify Campaign and Step 2: Budget & Schedule of the Campaign Builder.
3. Select an entry in the Geotargeting type drop-down list.
4. If you selected an entry besides Global:
   a. Define the specific area to target by selecting the region(s), country or countries, or U.S. states in the Select a region drop-down list. Note that Europe only and US only parameters are available region options at the top of the list, which can be selected separately from or in combination with the APAC, EMEA, LATAM, or North America options.
   b. Click Submit.
5. Click Continue.
   
   

Steps: Change or View Geotargeting Parameters of a Saved Campaign

1. Go to the Advertising Campaigns dashboard, with the Campaigns tab selected in the lower part of the screen.
2. Hover over the campaign name that you want to inspect, click the gear icon that appears, and select Settings.
3. In the right Campaign settings section that opens, click Edit next to the current location to change the geotargeting parameter.
   

FAQs: Geotargeting

• No, you can’t target a country and a selection of individual U.S. states in the same campaign.

• After you specify Region as Geotargeting type, you can select Europe only in the Select a region drop-down list.

• No, the campaign reporting for impressions, clicks, and CTR is based on all targeted locations. The onsite (post-click) metrics are at the global/domain level.

• Contact your Demandbase Customer Success Manager (CSM) if you need reporting broken out by account location.

• No. If you want to have different geotargeting for different accounts, you’ll need to set up multiple account lists by the locations you want to target.