Understanding Defined Value and Token in Actions

  • Updated

Defined Value and Token in Actions allows you to update a destination field using the value from a source field.

How It Works

  1. Add the Change CRM Account and Person Data action.
  2. Complete the following:
    • Account Field: The field to update (destination field)
    • New Field Value: The field to copy from (source field)
      • Defined Value: Value you enter manually.
      • Token: Value copied from the source field.
        Important: Token copies the value the moment the action runs. It does not continuously sync or update data.

When the action runs, Demandbase:

  • Identifies the records that meet the selector criteria.
  • Copy current value from the source field.
  • Updates the destination field with that value.
  • If the source field is blank at runtime, the destination field is updated with a blank value.

Account vs. Person Actions

  • Account action updates an Account field.
  • Person action updates a Lead or Contact field.

Field Requirements

When using tokens, both the source and destination fields must meet the following requirements:

  • Be active in Demandbase.
  • Not be a Marketing Automation-only field.
  • Be editable by the sync user in the Demandbase-CRM integration.
  • Be from the same data source:
    • Example: Salesforce → Salesforce
  • Be the same object type:
    • Account field → Account field
    • Person field → Person field
  • Be compatible field types:
    • String fields can accept values from date or integer fields.
    • Date fields can only accept values from another date field.
  • Not be a multi-select picklist or formula type field in CRM.
  • Do not use the same field for the destination and source fields.

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