Reference: Personalized Ad Specifications

  • Updated

Demandbase offers creative services to enhance the design and messaging of the ad assets that you submit  for Advertising Cloud campaigns. If you want to add a layer of customization geared toward a targeted account, we can deliver personalized HTML ad banners in ad impressions using a variety of supported file types and media. We can even personalize your animated HTML files.

Consult with your customer success manager (CSM) or advertising campaign strategist (ACS) as to what attribute of the account to highlight in a personalized ad, such as company or industry name. This article provides important specifications to follow as you prepare the ad assets for your ACS.

See the blog post 4 Best Practices for Dynamic Personalization in B2B Advertising for strategies that can boost the impact of your personalized ads.

Important: Verify that your company hasn't used up license-term or purchased entitlement to personalized ad support before preparing and submitting the assets as described in this article. If you aren’t entitled to personalized ad resources, see Reference: Non-Personalized Ad Specifications.

Review the following specifications, including the Restrictions on Ad Submissions section, to learn how to design creatives for banner ads in your Demandbase campaigns:

Desktop Advertising

Demandbase can build personalized HTML5 ad banners for desktop display using the creative set files that you submit to us.

Available Ad Sizes

banner_desktop_ad_sizes.png

Assets to Supply Demandbase

 

Asset Description Specifications Requirements

Landing Page URL

Link to landing page

(not applicable)

Must not be a blank page

Links to Web fonts

The font and font style that you want to use for the personalized text

Google fonts, Adobe Typekit fonts, or custom fonts

Limited to 1 font and 1 font style for the personalized text

Ad File Assets

Adobe Animate CC or animated HTML files ready for personalization.

We also accept most layered design file formats to help build out your HTML ads. Examples include:

  • PSD
  • AI
  • XD
  • Sketch
  • Figma
  • InDesign

Ad sizes (in pixels):

  • 728 × 90
  • 300 × 250
  • 160 × 600
  • 300 × 600
  • 970 × 250

We don't accept Adobe After Effects files.

  • Must include placeholder text consisting of at least 30 characters, such as {Long company name goes here}. If you supply animated HTML files, ensure that the text is "live text" and not images.
  • Animation maximum length: 15 seconds, after which it must remain static.
  • If you supply animated HTML files, have a 1- second pause at the beginning to allow time for the API to populate the personalization field.
  • Must be 100% SSL- compliant with DSPs (including Dart for Advertisers, Mediaplex, and MediaMind).
  • Final published files will need to be under 500 KB.

Tip: If you use a third-party ad server for ad impressions, you can rotate multiple sets of creative through a single placement tag. Notify your Demandbase team if you do this so we can test and approve each of your creatives and landing pages.

Mobile Web Advertising

Demandbase can build personalized mobile ad banners for you using the files that you submit to us. We can even personalize your animated HTML files.

Available Ad Sizes

mobile_web_ads_sizes.png

Assets to Supply to Demandbase

 

Asset Description Specifications Requirements

Landing Page URL

Link to landing page

(not applicable)

Must not be a blank page

Links to Web fonts

The font and font style that you want to use for the personalized text

See Google fonts, Adobe Typekit fonts, or custom fonts

Limited to 1 font and 1 font style for the personalized text

Ad File Assets

Adobe Animate CC or animated HTML files ready for personalization

 

We also accept most layered design file formats to help build out your HTML ads. Examples include:

  • PSD
  • AI
  • XD
  • Sketch

 

Accepted ad sizes (in pixels):

  • 300 × 250
  • 320 × 50
  • 300 × 50
  • 728 × 90

We don't accept Adobe After Effects files.

  • Must include placeholder text consisting of at least 30 characters, such as {Long company name goes here.} If you supply animated HTML files, ensure that the text is "live text" and not images.
  • Maximum animation length: 15 seconds, after which it must remain static.
  • Must be 100% SSL compliant with DSPs (including Dart for Advertisers, Mediaplex, and MediaMind).
  • Final published files will need to be under 500 KB.

Tip: If you use a third-party ad server for ad impressions, you can rotate multiple sets of creative through a single placement tag. Notify your Demandbase team if you do this so we can test and approve each of your creatives and landing pages.

Restrictions on Ad Submissions

  • Use HTTPS, not HTTP. Ensure that your tracking server uses the HTTPS protocol, and that any internal redirects you’ve set up at your end use HTTPS.
  • No unapproved tracking or data collection pixels may be included in any ad creative without approval from Demandbase, prior to the Insertion Order.
  • No fourth-party pixels allowed in the ad tags, including DoubleVerify, Rubicon, Marketo, BlueKai, and Xaxis.
  • No data collection with ad tags. Due to ad exchange and publisher regulations, we don’t allow data collection via the ad tags. If you add fourth-party pixels at launch or anytime during the ad campaign, we’ll discontinue the creative and the campaign will be paused. This is strictly enforced by the ad exchanges.
  • No one-page redirects. Any redirect mechanism that uses an on-page method, like a JavaScript redirect, won’t work. If you use any such redirection mechanisms in your tracking redirect chain, you’ll need to change these mechanisms.

What to Expect After Creative Set Submission

Important: Although we attempt to match your existing creative as closely as possible, allow for some slight variation in layout, animation, and text length.

  • Turn-around time for personalized banner preview is 3 to 5 business days. Multiple sets can take longer.
  • Allow at least 48 hours between final approvals and actual launch date for testing purposes.
  • Once your ad is published, the AdChoices icon link will be overlaid in the upper right corner of the ad. The following screenshot is an example of an ad with an AdChoices link.

AdChoices_banner.png

The link is there to provide consumers with enhanced information and choices about how and when data is collected or used to serve ads targeted to them based on their likely interests. For more information, see this documentation: http://youradchoices.com.

 

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