Planning a Campaign with the Advertising Cloud Playbook

  • Updated

Today’s B2B marketers have more control over—and get more ROI from—advertising dollars than ever before. But new possibilities come with new questions. How do you really square programmatic advertising with an account-based strategy? What’s the best way to segment accounts into campaign audiences? How should you allocate budgets across accounts?

Click on the The Advertising Cloud Playbook image link below to explore best practices that address these issues—as well as helpful tips for running campaigns in Demandbase Advertising. Focus on the following sections of the Playbook as you plan an ad campaign:

  • Build Keyword Sets
  • Create Account Lists
  • Segment Account Lists
  • Campaign Best Practices
  • Creative Best Practices
  • Personalize Ads and Landing Pages
  • Measure Success


Conduct advertising through the lens of Account-Based Experience (ABX) in the Demandbase Advertising. Your newly adapted ABX vision can help you to precisely target buying committees at key accounts. Demandbase ingests signals from CRM and marketing automation and transforms the data into the right analytics and reporting for you to track campaign spend's influence on actual revenue.

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