Context
Use Trending Onsite Engagement to filter an account list for accounts that have more website visits in the recent past, so that you know to give those accounts more attention. When you pick a timeframe, Demandbase gives you the number of page views for the time frame compared to the number of page views for the previous period of the same length of time.
For example, if you select 7 days, Demandbase gives you the page views for the past 7 days compared to the 7 days before that.
Onsite Engagement populates nightly, so you can see if anything has gained momentum overnight.
For increased interest in a keyword or keyword set, see Trending Intent at Reference: Three Demandbase Out-of-the-Box Intent Filters.
Prerequisites
You’ll need account lists to filter. See:
Steps
- From the left navigation bar, go to
Analytics > Engagement on the left navigation bar. - Select the account list to filter and click Site Analytics.
- Select a time frame. You can pick a date range, but don’t overlook Quick Picks below.
- From the Onsite Engagement field, select Trending Onsite Engagement.
Outcome
The Site Analytics page updates its Quick Cards and tables to show the website traffic for the time frame you chose, including percent changes over the last period. The Website Visits chart shows the time period you chose.
Below the chart is an Accounts table, in descending order by Page Views.
Click the Pages tab, to see which pages were visited most.
Next Steps
Take action for the account(s) showing trending engagement. For example, create a new account list for sales to reach out to.