Demandbase aggregates company and contact data from over 40,000 sources and uses a proprietary algorithm to match this data with user searches and CRM records.
Demandbase data comes from multiple sources, including:
Demandbase
Cortera
Reuters
Equifax
Link LSV
Communities
Web References
How Matching Works
Company Matching
The algorithm matches input fields such as company name, email, and website against the Demandbase database. It also evaluates additional fields like location and applies fuzzy logic to handle spelling variations. Results are ranked using internal scoring and external signals such as social and news activity.
Contact Matching
The algorithm first identifies the company, then matches contacts within that company. It validates email and domain data, prioritizes active employment, and ranks results using scoring and external signals.