Understand Email Address Validation in Demandbase One for Sales

Demandbase uses multiple validation checks to determine the likely deliverability of email addresses associated with people records.

Understand Email Validation Checks

Demandbase performs the following checks:

• Syntax check: Identifies formatting errors based on IETF standards, such as missing “@” or domain extensions.
• Domain and MX record check: Confirms the domain exists and has a valid mail exchanger (MX) record.
• Role-based account detection: Flags alias addresses such as postmaster@, info@, sales@, and admin@.
• Disposable email detection: Identifies temporary or throwaway addresses, including services like E4ward and 10minutemail.
• Honeypot and spam trap detection: Checks against known lists of spam traps, bots, and blacklisted emails or domains.
• DNSBL and URI DNSBL check: Flags domains associated with spam-related blocklists.
• SMTP verification: Confirms the email address by pinging the mail server without sending a message.

• Valid email (green dot): Demandbase verified the email address.
  
• Valid domain (gray dot): Demandbase verified the domain but could not verify the individual email address.