You can create a Custom Integration to connect Demandbase with any external system that supports HTTPS-based APIs. This allows you to extend Demandbase functionality beyond native integrations and tailor workflows to your specific business needs.
With a Custom Integration, you can create Custom Actions to send Account or People data to external systems, or build Automations that trigger events in partner platforms based on defined conditions. This enables more flexible data sharing and real-time orchestration across your tech stack.