Demandbase provides the following standard calculated fields:
Field |
Field Type (Data) |
Description |
|---|---|---|
| Competitive Intent Keywords | String (Top Occurring Activities) |
Keywords showing competitive intent. Important: A maximum of three keywords are shown. |
| Date of Last Activity Logged | Date/Time (Last Engagement Date) |
Date activity was logged for an account or a lead or contact associated with the account. |
| Date of Last Inbound Email | Date/Time (Last Engagement Date) |
Date an inbound email was last detected from an account. Demandbase only logs emails from users that have connected their inbox to Demandbase. |
| Date of Last Meeting | Date/Time (Last Engagement Date) |
Date a calendar meeting was last detected from an account. Demandbase only logs calendar events from users that have connected their inbox to Demandbase. |
| Date of Last Web Activity | Date/Time (Last Engagement Date) |
Date a known (cookied) or unknown page visit last occurred for an account. |
| Engagement Minutes (1 mo.) | Number (Engagement Minutes) |
Number of Engagement Minutes (also known as Engagement Points) from all activities in the last month. |
| Engagement Minutes (3 mo.) | Number (Engagement Minutes) |
Number of Engagement Minutes (also known as Engagement Points) from all activities in the last three months. |
| Engagement Minutes (7 days) | Number (Engagement Minutes) |
Number of Engagement Minutes (also known as Engagement Points) from all activities in the last seven days. |
| First Engagement Date | Date/Time (First Engagement Date) |
Date the first engagement activity occurred. |
| High Intent Keywords | String (Top Occurring Activities) |
High intent keywords that an account searched for. This field lists Demandbase high intent keywords; third-party intent keywords aren’t included. Important: A maximum of three keywords are shown. |
| High Intent Keywords Engagement Minutes (Last 30 days) | Number (Engagement Minutes) |
Number of Engagement Minutes (also known as Engagement Points) from activities related to high intent keywords in the last 30 days. This field only calculates the activities related to Demandbase high intent keywords; third-party intent keywords aren’t factored into the count. |
| Marketing Engagement Minutes (30 days) | Number (Engagement Minutes) |
Number of Engagement Minutes (also known as Engagement Points) from marketing activities in the last 30 days. Tip: Marketing activities are configured in the Sales Engagement vs. Marketing Engagement segment. See Use the Standard Sales Engagement vs. Marketing Engagement Segment. |
| Sales Engagement Minutes (30 days) | Number (Engagement Minutes) |
Number of Engagement Minutes (also known as Engagement Points) from sales activities in the last 30 days. Tip: Sales activities are configured in the Sales Engagement vs. Marketing Engagement segment. See Use the Standard Sales Engagement vs. Marketing Engagement Segment. |
| Sales Touches (14 days) | Number (Count of Activities) |
Count of sales activities in the last 14 days. Tip: Sales activities are configured in the Sales Engagement vs. Marketing Engagement segment. See Use the Standard Sales Engagement vs. Marketing Engagement Segment. |
| Sales Touches (7 days) | Number (Count of Activities) |
Count of sales activities in the last 7 days. Tip: Sales activities are configured in the Sales Engagement vs. Marketing Engagement segment. See Use the Standard Sales Engagement vs. Marketing Engagement Segment. |
| Top URL Last 14 Days | String (Top Occurring Activities) |
Most visited URLs in the last 14 days. Important: A maximum of three URLs are shown. |
| Web Traffic (3 mo.) | Number (Count of Activities) |
Number of page visits in the last three months. The activities included by default include Page Views (unknown), Visit Web Page, and Page View. |