Understanding Prediction Performance

  • Updated

Prediction Performance shows how accurately Pipeline Predict Scores identify accounts that create new opportunities. It measures the percentage of accounts scored as Highly Likely, Likely, or Unlikely that created opportunities within the past 30 days.

Comparing Highly Likely and Unlikely accounts helps you evaluate how effectively the model distinguishes between accounts with high and low likelihoods of creating opportunities.

Important: Keep your Opportunity data up to date to ensure accurate Prediction Performance results. We recommend integrating Demandbase with your CRM. If you don't have a CRM integration, you must manually import Opportunity data daily.

How Prediction Performance Is Calculated

Demandbase calculates Prediction Performance by comparing Pipeline Predict Scores assigned to accounts 30 days ago with opportunities created during the following 30 days.

  • Opportunity creation: Shows the percentage of accounts scored as Highly Likely, Likely, or Unlikely that created new opportunities within the 30-day period.
  • Daily updates: Prediction Performance data refreshes daily.
  • Model retraining: The Pipeline Predict model is retrained every 90 days to improve accuracy. After retraining, Prediction Performance updates pause for 30 days. The page displays the date of the last calculation until updates resume.

Access Prediction Performance Data

  1. Open the Account List Dashboard.
  2. Go to the Accounts section and select the Pipeline Predict tab.
  3. Click Check it out here to view Prediction Performance data.

See Understanding the Account List Dashboard.

Troubleshoot Missing Prediction Performance Data

If Prediction Performance data is unavailable, check the following:

  • Insufficient lookback period: Prediction Performance requires 30 days of data after the most recent Pipeline Predict model training. If fewer than 30 days have passed, wait until the lookback period is complete.
  • Incorrect score model selected: If you selected Top Scores (overall) in the Pipeline Predict score model filter on the Account List Dashboard, Prediction Performance data is unavailable because this option aggregates multiple models. Select a specific Pipeline Predict score model instead.