Rebuilding your journey history allows you to define and save journey stages to your data retroactively. Create new journey stages and set Rebuild Journey History in motion. Demandbase uses an algorithm to rebuild the historical trend data. For example, define new MQA criteria and the Journey Builder can tell you how many accounts are currently MQA.
When you rebuild your journey history, Demandbase evaluates historical engagement data to calculate which accounts would have been in each new or updated stage, allowing you a much richer level of analysis of your account journey.
Rebuilding journey history is a data-intensive process that may take hours to complete, depending on the size of your database and the complexity of your journey stages.
We recommend using Rebuild Journey History very rarely, such as when you are setting up Demandbase or when you have a complete, funnel overhaul.
Perform minor tweaks (for example, changing the threshold for becoming MQA) to journey stage selectors as needed, maybe once per quarter, but do not rebuild journey history after minor tweaks.
Perform major rework of journey stages rarely (maybe once every two years), in conjunction with a re-examination of how prospects and customers are segmented when going to market. Rebuild journey history if a significant change in the meanings of stages has occurred.
You must have Administrative privileges.
Define Journey Stages. See Getting Started with Journey Stages.
Be prepared to wait several hours for the results.
- From the left navigation bar, go to Settings > Journey > Account Journey Builder.
- Click the three dots in the top right corner and select Rebuild Journey History.
Demandbase brings up this prompt, indicating that you're about to kick off a data-intensive process that may take hours to complete (depending on your database size and the complexity of your Journey Stages).
- Take note of the number of records that Demandbase expects to impact with the rebuild. Demandbase wants you to confirm that you understand that it will delete existing historical journey records and that rebuilding newly computed records may take hours.
- Enter the number of records potentially affected and click Rebuild.
When Demandbase displays the Rebuild Complete message:
Check Settings > Journey > Account Journey Builder to see the progress and completion of the rebuild. When the rebuild is complete, Demandbase shows the revised number of accounts in each journey stage.
Go to Journeys to see how the Journeys dashboard reflects this new evaluation, account by account.