May 2021 Product Update

  • Updated

Data Stream Enhancements

An enhancement is now available to all customers that have access to Data Stream. A big customer request has been to have data that accurately maps accounts from Demandbase to internal systems, like Salesforce. 

Demandbase has added four additional account level fields, taken directly from our customers first-party data:

  • SFDC Account ID
  • DS_sfdc_ID
  • DS_duns_number
  • DS_account_identifier

The first is the SFDC Account ID, which comes directly from Salesforce. The remaining three are pre-set fields in the Engagement platform.

If an account in Demandbase includes any of the above data, it's now included in the Data Stream package.

Data Stream

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