After you set up your selector criteria and Destinations, you must activate your Audience. The Audience does not start syncing until it is activated.
You can sync Audiences using the following schedules:
- Activate immediately
- Schedule a Start Date
- Schedule an End Date
- Schedule a Start Date and End Date
Important:
- Sync time is determined by the current time set on your local system.
- If you do not set an End Date, Demandbase continuously syncs people or accounts from the Audience to your Destination.
- Scheduled Audiences automatically become inactive if zero records are processed for 30 consecutive days.
- If you need to update the selector criteria or Destinations for a live Audience, first deactivate the Audience. After saving your changes, reactivate it to resume syncing.
Prerequisites
- You must have Admin privileges or be assigned to a permission set with the required access to use Orchestration or Advertising.
- You have created an Audience and a Destination.
Steps
-
From the left navigation bar, go to
Orchestration > Audiences.
- Click the name of an Audience and click the Scheduler tab.
- Choose from the following options and activate the Audience:
- To start syncing immediately, without a specified end date, click Activate without checking Start Date or End Date.
- To schedule an Audience to start syncing in the future, check Start Date, set a date and time, and click Activate. This allows you to specify a date and time for the Audience to start syncing.
- To schedule an Audience to become inactive and no longer sync at a specific date and time, check End Date, set a date and time, and click Activate. This allows you to specify a date and time for the Audience to stop syncing and become inactive.
- To schedule an Audience to sync during a specific time period, set both the Start Date and End Date and click Activate. This allows you to specify a date and time for the Audience to start and stop syncing and become inactive.
Outcome
After you Activate, Demandbase starts syncing immediately or at the scheduled date and time.
The first sync takes between 24 and 48 hours to complete (to build the Audience) and subsequent syncs run nightly.