January 2021 Product Update

  • Updated

Technographic Data

Demandbase’s industry-leading B2B account intelligence solution has been augmented to include data about which technologies have been adopted by millions of businesses around the world.

Through a partnership with DemandMatrix, a leading provider of technographic data, Demandbase makes available information about the adoption of over 10,000 technology products.

Technographics are available as attributes of our core account data model, so they are available to use for filtering, reporting, sorting and segmentation ubiquitously throughout the Demandbase platform.

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