You can create Audiences within Demandbase and sync them to your third-party platforms. Use Audiences to target accounts or individuals using selectors to create an Audience and update them dynamically.
Prerequisites
You must have Admin privileges or be assigned to a permission set with the required access to use Orchestration or Advertising.
Steps
- From the left navigation bar, go to
Orchestration > Audiences.
- Click Create New.
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In the Create New Audience window, enter the following:
- Enter a Name for the Audience.
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Select Person or Account from the Member Type drop-down list. The third-party platforms you can select for Destinations differ based on the option you select.
- Click Create Audience.
Next Steps
Define your selector criteria and add a Destination.