Understanding Demandbase One Connection Modes

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The Connection Modes for Demandbase One are as follows:

  • Connected Mode: Platform is fully integrated to a Customer Relationship Management System (CRM) or Marketing Automation System (MAS)
  • Disconnected Mode: Platform is not connected to a CRM or MAS
  • Hybrid - MAS: Platform is connected to a MAS only
  • Hybrid - CRM: Platform is connected to a CRM only

The following table outlines the functionalities available for each connection mode.connected_modes_table.png

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