Understanding Demandbase One Connection Modes

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The Connection Modes for Demandbase One are as follows:

  • Disconnected Mode: The ABM Platform is not connected to a Customer Relationship Management System (CRM) or Marketing Automation System (MAS)
  • Hybrid - MAS: The ABM Platform is connected to an MAS only, not a CRM
  • Hybrid - CRM: The ABM Platform is connected to a CRM only, not an MAS
  • Connected Mode: ABM Platform is fully integrated to a CRM and MAS

The table below outlines the capabilities and features available for each connection mode.

connected_modes_table.png

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