The Connection Modes for Demandbase One are as follows:
- Connected Mode: Platform is fully integrated to a Customer Relationship Management System (CRM) or Marketing Automation System (MAS)
- Disconnected Mode: Platform is not connected to a CRM or MAS
- Hybrid - MAS: Platform is connected to a MAS only
- Hybrid - CRM: Platform is connected to a CRM only
The following table outlines the functionalities available for each connection mode.