FAQs: Keyword Sets

  • Updated

How do keyword sets factor into the intent within the scoring Pipeline Predict and Qualification Scoring models?

Also, does the score calculate from an aggregate of keyword sets or can you isolate the score in relation to different keyword sets?

The scores look at all the keywords contained with all of the selected keyword sets and learn correlations specific to each customer's business.

Does Demandbase One show all Trending Intent Keywords without having to define them first in a keyword set?

Trending Intent Keywords are the top ranking keywords on web pages that users from a specific account are reading. Demandbase One only shows Trending Intent Keywords from a keyword that's within an existing keyword set.

Can keyword sets be built off of multiple domains?

Yes. A keyword set can be built from any URL.

What languages are supported with Demandbase Intent?

As of August, 2023, Demandbase Intent supports up to 133 languages.

If I enter French keywords within the keyword set, will the Suggest from List feature only give me suggestions in French?

The recommended keywords that populate will include all languages.

Can I mix English and non-English intent within the same keyword set?

Yes, having keywords from multiple languages is fine, but we encourage you to focus each keyword set on a specific product or service that you are looking to track intent on. Oftentimes because teams are dispersed globally and each manage their own regional GTM, we see each of these regional GTM teams managing their own keyword sets in their own native languages.

However, if the keyword set is being used on an advertising campaign, we encourage you to populate the keyword set with any/all intent languages to maximize the number of intent-based impressions within the advertising campaign (an advertising campaign can only have one keyword set associated with it).

What is the impact of accurate usage of accents / not using accents?

Accents matter and are considered different characters. For example, É and e are considered completely different from one another.

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