FAQs: Account Connector

  • Updated

What is Account Connector?

Using Account Connector, you can connect your Demandbase account data with other third-party integrations. Account Connector supports Adobe Analytics, Google Analytics, Drift, Optimizely, Uberflip, and other custom integrations.

To access the Account Connector page, from the left navigation bar, go to Settings_N.png Settings > Demandbase-Wide Settings > Account Connector. See Set Up Demandbase to Send Data to an Integration: Account Connector.

Are there limits to the number of integrations you can create?

There is no limit for the number integrations you can create.

What data can Account Connector (API) send?

Account Connector (API) can send account data only.

Are there limitations on the number of variables you can select for the response?

You can select up to 200.

Who has access to Account Connector?

Only users with Admin privileges.

How is Account Connector different than Data Stream?

Account Connector (API) relies on website traffic to fire, while Data Stream does not. Data Stream has all historical data (e.g. intent) and activities, while Account Connector only has access to Account fields. Data Stream also includes ad campaign data, while Account Connector does not, Data Stream is updated nightly.

Why is the data different between Demandbase Platform and Google or Adobe Analytics?

Currently, Demandbase leverages two data models, the Domain data model and the Company data model. We developed the Domain data model as a new way to define companies. The Domain data model rolls up all the various records we collect about a company at the website domain level. This solved many problems with our legacy method (SID-based) Company data model, and was therefore adopted as the data model for new features such as the Platform and Site Analytics.

However, our integrations with Google and Adobe Analytics still use the Company data model, and there can be slight differences in company names and firmographics between the Company data model and the Domain data model. We could not immediately update these integrations with the Domain data model as it could negatively affect downstream systems such as personalization or reporting. We are nearing the process of inviting clients to begin this migration, but are unfortunately not initiating migrations yet.

Until then, there may be differences between the Platform and Google and Adobe Analytics. If you are interested in migrating over to the Domain data model, reach out to your CSM.

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