Qualification Score/Pipeline Predict Score FAQs

  • Updated
  • All accounts are scored the same way, regardless of where they came from.

  • The model only needs Account Website/Domain and Created Date. There are additional required fields for Data Import, but those fields are used by other features in the platform.

  • ...What about other engagement types that the MAS is able to capture? I recognize that some MAS are more robust than others. So perhaps email activity represents the lowest common denominator. But for those that have richer engagement details available (e.g. Marketo), does Demandbase use those signals as well?

    Anything that is an activity that you can assign Engagement Minutes in the platform are used by the Pipeline Predict Score.

  • No, you need to be sure before retraining the model as there's no mechanism for reverting to an earlier version.

  • Intent Strength (High/Medium/Low) is calculated by comparing the number of people within an account that has intent on a specific keyword to the number of people within an equally sized account on the same keyword.

    • The High/Medium/Low labels represent how many people at the account are researching the keyword each week
    • We adjust the labels based on the size of the account

    The following table provides more information on how High/Medium/Low Intent is calculated.


  • On the Pipeline Predict tab of the Dashboard page, hover over the labels (e.g. All, Advertising) for an account and a window displays with the top factors determining the score for this account.


  • Yes, the scores are calculated 24 hours after your CRM and Marketing Automation System (MAS) integrations are enabled and the user clicks the Save and train model button on the Predictive Score Setup page. At least one Keyword Set needs to be created.

    To access this page, from the left navigation bar, go to Settings_N.png Settings > Demandbase Wide-Settings > Predictive Score Setup

  • 24 hours

  • 75+ is worthy of specific attention and 90+ requires immediate attention. 

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