FAQs: Qualification Score/Pipeline Predict Score FAQs

All accounts are scored the same way, regardless of where they came from.
The model only needs Account Website/Domain and Created Date. There are additional required fields for Data Import, but those fields are used by other features in the platform.
...What about other engagement types that the MAS is able to capture? I recognize that some MAS are more robust than others. So perhaps email activity represents the lowest common denominator. But for those that have richer engagement details available (e.g. Marketo), does Demandbase use those signals as well?

Anything that is an activity that you can assign Engagement Minutes in the platform are used by the Pipeline Predict Score.
No, you need to be sure before retraining the model as there's no mechanism for reverting to an earlier version.

Demandbase Intent measures the strength of intent by the number of people at similar size accounts reading web pages with a keyword.

Important: This methodology and section may be updated as the team makes improvements to the model.

Account Size	Low	Medium	High
1 - 10 employees	1 person reading	2 - 3 people reading	4 or more people reading
11 - 50 employees	1 person	2 - 4 people	5 or more people
51 - 200 employees	1 - 2 people	3 - 7 people	8 or more people
201 - 500 employees	1 - 2 people	3 -9 people	10 or more people
501 - 1K employees	1 -2 people	3 - 13 people	14 or more people
1K - 5K employees	1 - 3 people	4 - 18 people	19 or more people
5K - 10K employees	1 - 3 people	4 - 28 people	29 or more people
> 10K employees	1 - 3 people	4 - 37 people	38 or more people

On the Pipeline Predict tab of the Dashboard page, hover over the labels (e.g. All, Advertising) for an account and a window displays with the top factors determining the score for this account.
Yes, the scores are calculated 24 hours after your synced accounts are enabled and the user clicks the Save and train model button on the Predictive Score Setup page. At least one Keyword Set needs to be created.

To access this page, from the left navigation bar, go to Settings > Demandbase Wide-Settings > Predictive Score Setup.
24 hours
75+ is worthy of specific attention and 95+ requires immediate attention.

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