People View in Analytics

  • Updated


Within Demandbase, People represent both Leads and Contacts associated with Accounts and can come from:

  • Contacts in established Demandbase Accounts
  • Leads matched to Accounts through Demandbase Lead to Account Matching
  • Leads from integrated CRM and MAS systems, such as Salesforce, Marketo, HubSpot, Eloqua, etc.

The People Heatmap in Analytics displays information about the People associated with Accounts for the selected Account List. To access the People Heatmap from the left navigation pane, go to  Analytics.png Analytics > People


The People page is comprised of two sections:

  • People heatmap on the top
  • People table on the bottom

People Heatmap

The People heatmap allows you to view ABM coverage at a glance. The numbers represent the quantity of people records in each particular category. Darker colors represent a higher relative number of people than the lighter shaded areas.

Quickly change the Rows/Columns using the values on the Preset tab, or select your own by switching to the Custom tab. 


People Table 

The table view below the heatmap displays information about the selected People. Add or remove columns by clicking the Edit Columns button below the table.

The rows of the table view frequently span more than one page. You can click on the search function (magnifying glass icon magnifying_glass_icon.png) above the right side of the table to look for matching entries in the following table columns:

  • Account Name
  • First Name
  • Last Name
  • Title
  • Email 


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