Within Demandbase, People represent both Leads and Contacts associated with Accounts.
The People Heatmap page in Analytics, displays information about the People associated with Accounts for the selected Account List. To access the People Heatmap click the Dashboard icon in the left panel, and then click Engagement. Scroll down to the People Heatmap as shown below:
It is comprised of two sections:
- People Heatmap
- People Table
The People Heatmap allows you to view ABM coverage at a glance. The numbers represent the quantity of people in each particular category. Darker colors represent a higher relative number of people than the lighter shaded areas.
Quickly change the Rows/Columns using preset values, or select your own by switching to the Custom tab.
The table view below the Heatmap, displays information about the selected People. Add or remove columns by clicking the Edit Columns button below the table.
The rows of the table view frequently span more than one page. You can use the Search function above the right side of the table to look for matching entries in the following table columns:
- Account Name
- First Name
- Last Name