Understanding the Demandbase Chrome Extension

  • Updated

With the Demandbase Chrome Extension, you can create and measure engagement at high-value accounts. It also provides visibility and intelligence between teams. You can access the Chrome Extension wherever you are on the web.

The Chrome Extension:

  • Allows you to search for a lead or account and displays the corresponding Marketing Automation System, CRM, and Demandbase data. 
  • Auto-detects the lead or account while you are on LinkedIn, Salesforce, or Gmail.
  • Updates fields in your CRM in real-time.
  • Adds new people who email your sales team directly to your CRM.
  • Sees all communication history between an account and your company.
  • Orchestrates ABM plays without leaving the page you're on.

Account Dashboard

  • Details around account details, engagement, people engaged, and open opportunities.
  • Quickly see a list of most important CRM fields (configurable.)

Communication History

  • See all past emails and meetings with an account.
  • Click into the email body for context or lock specific threads.
  • Security configurations to meet your specific needs.

See Understanding Communication History in the Demandbase Chrome Extension.

People Management

  • See who is most engaged at an account.
  • View and Edit Person Details (updates in your CRM.)

See Understanding People Management in the Demandbase Chrome Extension

Take Action 

  • Add or remove accounts and people to Demandbase lists.
  • Take action with accounts and people in partner platforms. 
  • Take action with accounts and people in CRM. 

See Taking Action with Accounts and People

Overview of Features Within LinkedIn

  • Add new leads to Salesforce with a few short steps.
  • Get account insights without leaving the page.

Overview of Features Within Gmail

  • Insert saved text snippets into your email body.
  • Get account insights without leaving the page.

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