Get an overview of the Demandbase One for Marketing (DB1M) Platform and each of the available add-on solutions:
- Demandbase One for Marketing Platform
- Demandbase Advertising
- Demandbase Personalization
- Demandbase Orchestration
- Demandbase Data Integrity
Demandbase One for Marketing Platform
Demandbase One for Marketing connects Sales and Marketing teams through one account-based platform. It combines first-, third-, and proprietary data with AI, CRM and MAS integrations, scoring, prioritization, engagement, orchestration, measurement, and sales insights to help teams move from insight to action and grow revenue.
Demandbase Advertising
Demandbase Advertising helps you reach buying committees within target accounts to increase engagement, account penetration, pipeline, and revenue.
Use the Demandbase selector to build static or dynamic account lists, then create keyword segments from Intent data. Launch and optimize campaigns through Campaign Builder or with support from an Advertising Campaign Strategist. AI-powered bidding uses real-time and historical intent signals to optimize ad delivery and campaign budgets.
Demandbase Personalization
Demandbase Personalization helps teams create relevant website experiences and collect additional visitor data.
- Site Customization: Personalize web pages for account or people segments using criteria such as intent, with customized images, content, CTAs, and links.
- Forms Enrichment: Append location and firmographic data to form submissions and pass it to systems such as Marketo and Salesforce.
Demandbase Orchestration
Demandbase Orchestration helps teams scale account-based marketing with dynamic Audiences and automated actions.
- Audiences: Use selector logic to identify qualifying accounts or people, then continuously add or remove them from specified Destinations as they meet or no longer meet the criteria.
- Automation: Evaluate records continuously and trigger actions across marketing, sales, advertising, CRM, and other connected platforms.
Demandbase Data Integrity
Demandbase Data Integrity provides accurate, complete, and relevant market intelligence through Demandbase’s multi-sourced, triangulated, and validated approach. Enrich Salesforce Accounts, Contacts, and Leads; Marketo Leads; and HubSpot Accounts and Contacts by mapping Demandbase fields to corresponding platform fields.