Recommendations for Configuring Engagement Minutes

  • Updated

When setting up Engagement Minutes for activities and Engagement Minute weighting, you can refer to the following recommendations. For more information, see Engagement Minute Best Practices.

Activities

Page Visits (Anonymous)

  • Generally don't include: Careers, Unsubscribe, Login
  • Generally weight higher: Features, Pricing, Demo Request, Contact Us
  • Generally weight highest: Landing page URLs for high value content

Visit Web Page (Known), Page View, Page Visit

  • Apply the same logic as page visits (anonymous)

Open Sales Email

  • Generally regarded as an outbound metric
  • For that reason, assign minimal engagement (0.1 minutes)

Marketing Email

  • Same as Open Sales Email

Demandbase Email Open

  • Same as Open Sales Email

Inbound Email

  • One minute

  • Generally don't include: Out of office, OOO, test

Meetings

  • Actual minutes

Intent

  • Assign values less than one minute for high and medium intent (for example, 0.2 and 0.1 minutes)
  • If you don't want to include low intent, don't assign a value.

Programs/Campaigns

Webinar

Instead of has responded, select Is:

  • Attended

  • Registered

  • Engaged

  • Other Criteria

Advertisement

  • Contains Ad Title

  • Status is Clicked

Tradeshow/Roadshow

  • Use similar criteria as Webinar to denote higher engagement types like scanned, etc.

CRM Activities

Generally regarded as outbound measurement rather than inbound engagement.

Email

  • 0.1 minutes

  • This allows us to track the event happened without inflating engagement

Call

  • Does not contain: Wrong Number, No Connect, VM, voicemail

  • Assign one minute

Weighting

  • C-level = 200%

  • VP = 150%

  • Director = 100%

  • Manager = 100%

  • Other = 100%

  • Consider your Ideal Customer Profile and weight accordingly

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