When setting up Engagement Minutes for activities and Engagement Minute weighting, you can refer to the following recommendations. For more information, see Engagement Minute Best Practices.
Activities
Page Visits (Anonymous)
- Generally don't include: Careers, Unsubscribe, Login
- Generally weight higher: Features, Pricing, Demo Request, Contact Us
- Generally weight highest: Landing page URLs for high value content
Visit Web Page (Known), Page View, Page Visit
- Apply the same logic as page visits (anonymous)
Open Sales Email
- Generally regarded as an outbound metric
- For that reason, assign minimal engagement (0.1 minutes)
Marketing Email
- Same as Open Sales Email
Demandbase Email Open
- Same as Open Sales Email
Inbound Email
-
One minute
-
Generally don't include: Out of office, OOO, test
Meetings
-
Actual minutes
Intent
- Assign values less than one minute for high and medium intent (for example, 0.2 and 0.1 minutes)
- If you don't want to include low intent, don't assign a value.
Programs/Campaigns
Webinar
Instead of has responded, select Is:
-
Attended
-
Registered
-
Engaged
-
Other Criteria
Advertisement
-
Contains Ad Title
-
Status is Clicked
Tradeshow/Roadshow
-
Use similar criteria as Webinar to denote higher engagement types like scanned, etc.
CRM Activities
Generally regarded as outbound measurement rather than inbound engagement.
-
0.1 minutes
-
This allows us to track the event happened without inflating engagement
Call
-
Does not contain: Wrong Number, No Connect, VM, voicemail
-
Assign one minute
Weighting
-
C-level = 200%
-
VP = 150%
-
Director = 100%
-
Manager = 100%
-
Other = 100%
-
Consider your Ideal Customer Profile and weight accordingly