Demandbase users can authenticate with Google Gmail or Microsoft Exchange to grant Demandbase access to their emails and calendar events. Demandbase merges this info with data from other integrations, giving Marketing and Sales teams a comprehensive view of account activity.
For a more efficient setup, Email Service Account (ESA) allows Admins to authenticate all Demandbase users within a domain at once, rather than individually. This is ideal for organizations with multiple Demandbase users.
ESA is available for Google. See Set Up an Email Service Account in Google G-Suite (Gmail).