August 2020 Product Update

  • Updated

OVERVIEW

This article provides you with a summary of the latest product enhancement for August 2020.

DATA STREAM REPORTING CONNECTOR

WHAT IT IS:

Data Stream Reporting Connector enables Data Stream customers to connect their reporting or BI tool directly to Demandbase datasets, without having to host the data themselves. We will support direct connection to major reporting tools such as Tableau, Domo and Power BI where customers can directly build dashboards without having the data delivered to their data warehouse or cloud storage first.  

WHAT DOES IT SOLVE?

Previously, customers could only use Data Stream if they hosted data in either a data warehouse or cloud storage solution. We did not support customers who only used reporting tools to build dashboards without hosting the data themselves. However, many marketing organizations build dashboards through reliance on native integrations to 3rd party software to extract data to their reporting tool. As a result, we were not meeting the needs of these customers who prefer a direct connection to the data. Reporting Connector addresses this by enabling direct connection between the BI or reporting tool and Demandbase datasets. This will help eliminate the technical roadblocks to connect to Demandbase data and enable customers without a data warehouse access to also use Data Stream.

WHEN IS IT AVAILABLE? Now

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