Manage/Update Your Ad Campaign

  • Updated

Overview

For any draft or published campaign, you have the option to make the following changes: 

  • Edit the campaign configurations
  • Duplicate the campaign 
  • Delete the campaign
  • Pause the campaign 
  • Access the campaign settings
  • View the change history of the campaign

These options are explained in more detail below.

To access these options, hover over the campaign name and click the blue cogwheel icon. 

edit_settings.png

  • Edit: Use this option to make following adjustments to the draft or live campaign: 
    • Campaign name: Rename the campaign. 
    • Budget: Increase or decrease the budget.
      • You cannot change from a one-time campaign to a monthly campaign or vice versa. 
      • Remember to make sure to not reduce the budget below what has been delivered. You will receive an error message if you do this. 
    • Flight date: You can reduce or extend the end date, but you cannot change the start date if inflight. 
    • Location: Change the Geotargeting Type.
    • Accounts: Change accounts in the campaign. To do this:
      • Hover over Step 4 in campaign creation and a tooltip will display. 
      • Click to edit the audience. 
      • A new tab will open where you can view the Audiences page and make changes.
        step_4.png
    • Creative: Add or remove creatives.
  • Duplicate: This option creates a draft copy with the campaign configurations carried over. 
  • Delete: This option allows you to delete any drafts or campaigns that have not yet spent any money. 
  • Pause Campaign: This option allows you to pause the campaign. 
  • Settings: Use this option to modify the audience or the profile for this campaign,  add/delete watchers who receive weekly campaign email insights, and add any notes about the campaign. 
    campaign_settings.png
  • Change History: This option allows you to keep track of any campaign configuration changes made by your organization as well as Demandbase. Change History keeps track of the following campaign edits: 
    • Campaign creation (draft to publish) with campaign scope. 
    • Changes: 
      • Campaign name 
      • Budget
      • End date 
      • Geotargeting 
      • Creative and landing pages 

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