June 2020 Product Update

  • Updated

 OVERVIEW

This article provides you with a summary of the latest product enhancements for June 2020. Click the links below to learn more.

Site Analytics Enhancements

Audience Exclusion Filter

With this release, the Audience Exclusion filter has been added to Site Analytics. Filter your audiences to exclude one or multiple audiences from your overall site traffic or site traffic from a segment within your target audience. This helps you tailor your analysis to specific audiences.

exclude_audience.png

Previously, you did not have a way to exclude one or multiple audiences such as known CRM audiences from overall site traffic or site traffic from a segment within a target audience. This is now addressed through the Exclusion filter.

Dual Axes Graph

WHAT IT IS:

Now you can easily see the axes for both page views and accounts in the timeline view to better visualize page performance over time.

dual_axes_graph.png

WHEN IS IT AVAILABLE? Now

UTM Parameters to Track Channel Insights

 WHAT IT IS:

You can now track channel insights with Site Analytics when you use UTM parameters for your campaigns. A channel provides a means for a customer touch point with your brand. The dimensions (source, medium, campaign and referral) associated with a channel provide context about a channel. 

For instance, display ads, social media, and email are examples of channels. 

LinkedIn, Facebook are example sources within social media channels. Similarly, Google and Demandbase ads are example sources within a display ads channel.

You can use Site Analytics to:

  • Measure the performance of a channel: Accounts acquired and engagement (pageviews) through a channel.
    Examples include: 
    • Display advertising across all vendors 
    • Display advertising with a Demandbase vendor
    • Trends over time
  • Identify accounts influenced by campaigns (including campaigns executed outside the Demandbase ABM Platform as long as the campaigns are tracked using UTM parameters).  
  • Identify direct traffic coming to your website.
  • Identify traffic from referral domains.

You access the URL and UTM parameters by navigating to Site Analytics in the ABM Platform and selecting Filter by URL and UTM.

filter_by_utm_url_parameters.png

The sample image below shows the URL and UTM filters available in Site Analytics.

url_and_utm_parameters.png

To learn more about working with Channel Insights, click the links below:

Previously you could not track Channel Insights and now you have access to this powerful feature.  This feature allows you to analyze your channel activity so you can measure the success of your campaigns and optimize them.

View Audience Funnel Button

A View Audience Funnel button has been added to Site Analytics. If you are filtering for a specific audience in Site Analytics and want to view the progress of that audience through the funnel in ABM Analytics, click the View Audience Funnel button. This button is only available when you have an audience selected. 

view_audience_funnel_button.png

Previously, if you wanted to look directly at the audience metrics in the funnel you had to access ABM Analytics separately. Now, based on the audience you select in Site Analytics, you have direct access to the valuable funnel metrics in ABM Analytics by simply clicking the View Audience Funnel button. 

Was this article helpful?

0 out of 2 found this helpful