Creative Validator vs. Valid Traffic on my landing page.

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In particular, at the beginning of a campaign and after any changes (i.e. creatives, etc.), are made an exchange will validate the creative with a bot/creative validator.

Note: In the Targeting dashboard these validator clicks/visits are filtered out of reporting.

How can I filter these bots/validators in my Analytics?

The exchange tags the URL with a query parameter of "x-bw-preview=1"

This appended parameter signifies that the visit was from a bot/validator and serves as a potential filter to use within your own analytics.

Likewise, visits with the parameter of "db3id=0-0-0", indicates the traffic is from users previewing the creative.

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