This video shows you how to create a net new audience in the Demandbase ABM Platform. An audience is made up of a group of your company's target accounts. Target accounts are those companies with the most potential to purchase your company's product and services. For example, you can have an audience of customers or prospects, accounts that attended a field marketing event, or even a list of accounts mapped to a sales rep. Audiences within Demandbase also give you insight into your accounts' online behavior through intent signals and website engagement.