Use the ABM for Sales Playbook to prioritize and personalize your outreach to your target accounts

Despite its name, account-based marketing is not only for marketing teams. The sales team is an integral part of ABM success. We've put together all the best practices and how-to's on what it takes to be a world-class sales organization.

In the ABM for Sales Playbook you'll learn how to go from a reactive, lead-based model into a proactive, engagement savvy, account-based model.  

Discover how to leverage technology and data insights to prioritize and personalize your outreach to your target accounts.

In this playbook you'll learn:

1. The state of ABM for sales
2. The anatomy of a target account
3. Target account research & outbound best practices
4. How to leverage marketing insights and intent data
5. What it takes to manage and cultivate a winning sales culture