Campaign Geo-Targeting

  • Updated

Overview

The Geo-Selector tool allows you to easily set up geo targeting parameters for your campaigns in one simple step. This tool allows you to select regions such as North America, EMEA, APAC and Latin America. Additionally, a map highlights any selections you make which enables you to quickly know what you have selected and make any necessary changes. It also shows you what geo targeting is available while you are making your selections.

Steps

  1. In the ABM Platform, click Targeting in the top menu.
  2. If you are set up as a campaign creator, you can select the Create New Campaign button located on the right side of the main Campaign Dashboard page.
  3. In Step 3: Location,  select your geo targeting parameters. As you make selections, the map on the right side will highlight the targeting requirements as shown in the image below.

geo5.png

Learn More

FAQs

Q: What are the available geo targeting options Demandbase supports today? 

A: Currently, Demandbase supports the following geo targeting options: 

  • Global 
  • Region: NA, EMEA, APAC and LATAM 
  • Country 
  • State: US only 

Q: How do I check which countries are in each region I select? 

A: In addition to the map highlighting the countries, next to the Region drop-down menu there is a ? icon indicating a tooltip. When you hover over the ? icon, you will see a tooltip with a link to the country mapping to region on the Help Center page. You can also use this link to access this page. 

Q: How can I review my live campaigns geo targeting parameters? 

A: Once you have published and launched your campaign, the geo targeting information will be located within the Campaign Settings, found by clicking the blue cogwheel as shown in the image below.

settings2.png

settings1.png

Q: How do I change my geo targeting within an active campaign? 

A: From the Settings page, there is a blue link to edit the location for the campaign. When you click this link, it will take you back to Step 3: Location in the Campaign Creation.

Q: If I want to target Canada and select US states, is that possible in 1 campaign?

A: No, you are not able to target a country and US states in the same campaign.

Q: What are some of the geo targeting campaign configurations beyond region, country and state? 

A: There are 3 possible configurations: 

  • US + Region 
  • Europe + Region 
  • US + Europe + Region

region_shot.png

Q: If I only want to target European countries versus EMEA is there an easy way to do this? 

A: When selecting region, there is an option to select Europe under the EMEA region.

Q: If I select EMEA as the region, will Europe then be automatically selected?

A: Yes, EMEA includes Europe in addition to the Middle East and Africa. 

Q: If I select multiple countries or regions, will the reporting be broken out this way? 

A: No, currently the campaign reporting for impressions, clicks and CTR is based on all regions, countries or states targeted. The onsite metrics are at the global/domain level.

Q: If I need reporting broken out this way, is it possible?

A: Contact your CSM if you need reporting broken out.

Q: Does the tool allow me to select different targeted parameters for different accounts within my campaign?

A: No. If you want to have different geo targeting for different accounts within the audience you will need to set up sub-audiences (segments) by the geo you want to target.

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