Pro-Rate Option

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Overview

When you set up a new campaign and select the Monthly Campaign type in Step 2: Budget & Schedule, and then select the Pro-Rate option, if your start date or end date are in the middle of the month, Demandbase will adjust that month's budget proportionally instead of trying to spend a full month's budget in a shorter amount of time. This option helps you evenly pace your campaigns by month and better manage your campaign budgets.

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FAQs

Q: What if I launch my campaign mid-month or not on the 1st of the month?

A: Campaigns can be pro-rated if they start mid-month. The Pro-rate check box appears once you select the Monthly campaign type. This check box will be automatically checked to Pro-rate for the campaign. With pro-rating, it will take your monthly budget, convert into daily and multiply it by the number of days in the first month. This will then be the budget for the first month of the campaign. 

Example:

  • Monthly budget = $16,500 and campaign launches on the 13th of August.
  • Using this example, here’s how Demandbase calculates your pro-rated August budget: 
  • $16,500 / 31 = $532.26 (daily budget) * 19 days (13-31st) = $10,112.90
    (Monthly budget / Number of days in the month * Days running)

Q: What if my campaign ends prior to the end of the last month? 

A: Campaigns can be pro-rated if they end prior to the end of the month. The Pro-rate check box appears once you select the Monthly campaign type. This check box will be automatically be checked to Pro-rate for the campaign. With pro-rating, it will take your monthly budget, convert into daily and multiply it by the number of days in the last month. This will then be the budget for the last month of the campaign. 

Example:

  • Monthly budget = $11,250 and campaign ends on December 20th.
  • Using this example, here’s how Demandbase calculates your pro-rated December budget: 
    $11,250 / 31 = $362.90 (daily budget) * 20 days (1-20th) = $7,258.06
    (Monthly budget / Number of days in the month * Days running)

Q: If I do not check Pro-rated, what happens? 

A: Each month your campaign will deliver the monthly budget, regardless of the start or end date. 

Q: I’ve launched monthly budgeted campaign but would like to uncheck Pro-rate. Is that possible?

A: Yes, you can uncheck Pro-rate from an active campaign. The removal will only apply to the current month if it is the first month of the campaign or the last month of the campaign. 

A previous month will not be affected if you have already run into a new month. 

Q: I’ve launched monthly budgeted campaign but would like to check Pro-rated. Is that possible?

A: Yes, you can check Pro-rated in a live campaign. If the campaign is still within the first month, pro-rating will apply. The pro-rating will also apply to the final month of the campaign if ending early. 

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