August 2019 Product Update

  • Updated

Overview

This article provides you with a summary of the latest product enhancements for August 2019. 

Targeting Solution Improvements

Decreased in Bot Traffic to Customer Landing Pages

On June 24th, a series of improvements to the Targeting Solution were deployed to address the high rate of Demandbase lands in Google Analytics identified as “Bot”. 

How the Improvements Were Achieved

  • Demandbase worked with ad eco-systems providers and ad exchanges directly to filter out certain creative validators.
  • Improved the cookie syncing technology.
  • Made private deals with publisher networks to get access to higher quality inventory.
  • Removed non-optimal ad exchanges and publishers with excessive creative validator traffic from our whitelist.

 

 

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