Why are contacts included in some of my alerts?

  • Updated

These individuals are recognized as Pardot "prospects". A prospect is a visitor with a known email address in Pardot. The Conversion tool syncs with Pardot to track these prospects against the information in the Demandbase database. If the prospect is identified on site, they will then end up on a Conversion alert.

Additional information on prospects can be found on the Salesforce site here.

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