Why are we running on non-B2B sites?

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While we have strong site quality and brand safety standards, we do not only buy on "B2B" properties. The site an impression is on is just one factor among many. Demandbase’s model seeks impressions where the right audiences (showing intent within target accounts) are engaged, regardless of the subject matter. It's important to find the relevant buyers where they go, and they only spend some of their time on B2B content. Our emphasis is on the patterns of user behaviors with content over time, not necessarily the site they are on at the moment of the impression.

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