Does Demandbase use frequency caps? Can we cap by user? By company? How do you distribute budget by company?

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By default, Demandbase uses frequency caps of 3 per 24 hours per user. We do not frequency cap by company, but our bidder does seek to balance delivery across companies across. We do not necessarily strive for even delivery by account. Factors affecting distribution include the number of total users (company size) and number of high-intent users. The platform will seek to scale up/down delivery to accounts who are served impressions in excess of (or below) two standard deviations from the mean.

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