Does Demandbase deliver only to my buying committee? Or also to others within the company? Or: Does Demandbase only deliver impressions to the high-intent cookies?

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Demandbase’s technology was built with a recognition that today’s B2B purchasing process typically involves many individuals -- from primary decision makers down to other influencers on the periphery. By using dynamic bidding, Demandbase puts ad budgets to optimal use by bidding higher CPMs for the “high-intent” individuals and retargeting users, but also capturing those on the periphery, who may have a less significant role in a purchase decision, when the price is right.

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