- Demandbase ABM Platform (Required)
- Demandbase Conversion (Required)
- Salesforce Pardot (Required)
The Demandbase integration with Salesforce Pardot lets you access account-level data within both Salesforce Pardot and Sales Cloud to get a complete view of your target accounts, build actionable segments, and execute engagement campaigns. Follow these steps to set up the integration.
Create a New API User
The purpose of this new user is to enable Demandbase to pull your Pardot data with the appropriate credentials. Without such a user, this integration will not work as intended.
1.1. Create a new user with the Marketing Role. Enter the following values for the user fields.
- First Name: Demandbase
- Last Name: API User
- Email Address: Use only pardot-api-user.YOUR_Company_NAME@demandbase.com.
1.2. Ensure the Send Activation Email box is checked.
1.3. Uncheck all other checkboxes to prevent this user from receiving alerts or emails other than for activation.
Step 2: Copy the API User Key
Look for and copy the API User Key for the new user. It will be listed along with the other user fields.
Step 3: Send the API User Key
Paste the API User Key into a new email and send it to Demandbase at pardot-api-user.YOUR_Company_NAME@demandbase.com. Our team will complete your implementation and contact you if we have any questions.