The data below is pushed to Salesforce custom objects when using the Salesforce App. It is only applicable to the Salesforce app and no other integration with Salesforce + Demandbase.
| SFDC Field | DEMANDBASE EQUIVALENT | DEFINITION |
|---|---|---|
| Account List | Audience | |
| Account List Name | N/A | The SFDC Custom Object name |
|
dateRefreshed |
Date Refreshed |
Last refresh date of audience |
|
DBAudienceId |
Audience ID |
The ID of the DB Audience |
|
engagedOnWebsite |
Engaged On Website |
Number of Accounts in Audience Engaged on Website |
|
numAccounts |
Number of Accounts |
Number of Accounts in Audience |
|
pardotProspects |
N/A |
Number of Pardot Prospects, only in Salesforce app. Prospects are defined as Contacts in CRM that are linked to Pardot |
|
title |
Audience Name |
Name of Audience |
|
totalPageViews |
Total Page Views |
Total Page Views on Audience |
|
visitedWebsite |
Visited Website |
Number of Accounts visited the website |
|
snapshot_ts |
N/A |
The most recent time data was pushed to Salesforce for this Audience |
|
Saving_Status |
N/A |
The status of the "Save to Salesforce" |
|
profile |
Profile Name |
The name of the Profile |
|
profile_id |
profile ID |
The unique ID of the Profile as found in DB |
|
pardot_save_ts |
N/A |
The most recent time Save to Pardot was used to create a list in Pardot |
| Account List Website Activity | Audience Website Activity | |
|
Website Activities |
Website Activity tab for Audience |
The aggregate web activity of accounts for an Audience. |
|
Website Activity Name |
N/A |
The name of the custom object for the Web Activity record |
|
URL |
Page |
A URL of top Pages (Last 30 Days) |
|
numAccounts |
# of Accounts |
# Of accounts on Page with activity |
|
pageViews |
# of Page Views |
# of page views for the page |
| Account List Account | Account | |
|
Account List Account Name |
N/A |
The name of the Account custom object |
|
Audience |
N/A |
The custom object Audience to which Account belongs to |
|
Account |
N/A |
The standard SFDC Account this object maps to |
|
DBAudienceId |
Db Audience ID |
The Audience ID from which this Account is mapped to |
|
Last Seen |
Days Last Seen |
# of days since last on website |
|
pageViews |
Page Views |
Page Views as shown in Website Activity |
|
pardotProspects |
N/A |
Only for Pardot integration, shows # of prospects in Account Workbench |
|
rank |
Rank |
The account rank based on the profile |
|
trendingOffsiteIntent |
Trending with offsite Intent |
Trending with offsite Intent checkbox |
|
trendingOnSiteEngagement |
Trending with onsite engagement |
Trending with onsite engagement checkbox |
|
changeTrafficMom |
Change in Traffic MoM % |
Change in Traffic MoM % |
|
DBAudienceIdAccountId |
DB Account ID |
The id of the Demandbase account |
|
snapshot_ts |
N/A |
The most recent time data was pushed to Salesforce for this Audience |
|
intent |
Intent |
Top 5 Intent keywords |
|
score |
Score |
High, Medium, Low based on the Profile |
|
Profile |
Profile |
The profile for which this account is evaluated on |
|
Account List Title |
Audience Name |
Audience Name |
|
AccountName |
Account Name |
The name of the account as it appears in Demandbase |
|
Visited Website 30 |
Account Stage |
Visited Website last N days |
|
Visited Website 90 |
Account Stage |
Visited Website last N days |
|
Visited Website 180 |
Account Stage |
Visited Website last N days |
|
Visited Website 365 |
Account Stage |
Visited Website last N days |
|
Engaged on Website 30 |
Account Stage |
Engaged on Website last N days |
|
Engaged on Website 90 |
Account Stage |
Engaged on Website last N days |
|
Engaged on Website 180 |
Account Stage |
Engaged on Website last N days |
|
Engaged on Website 365 |
Account Stage |
Engaged on Website last N days |
|
Converted on Website 30 |
Account Stage |
Converted on Website last N days |
|
Converted on Website 90 |
Account Stage |
Converted on Website last N days |
|
Converted on Website 180 |
Account Stage |
Converted on Website last N days |
|
Converted on Website 365 |
Account Stage |
Converted on Website last N days |
|
Opportunity 30 |
Account Stage |
Open Opp last N days |
|
Opportunity 90 |
Account Stage |
Open Opp last N days |
|
Opportunity 180 |
Account Stage |
Open Opp last N days |
|
Opportunity 365 |
Account Stage |
Open Opp last N days |
|
Won 30 |
Account Stage |
Closed Won Opp last N days |
|
Won 90 |
Account Stage |
Closed Won Opp last N days |
|
Won 180 |
Account Stage |
Closed Won Opp last N days |
|
Won 365 |
Account Stage |
Closed Won Opp last N days |
Demandbase One