Demandbase Salesforce Data

  • Updated

The data below is pushed to Salesforce custom objects when using the Salesforce App. It is only applicable to the Salesforce app and no other integration with Salesforce + Demandbase.

SFDC Field DEMANDBASE EQUIVALENT DEFINITION
Account List Audience  
Account List Name N/A The SFDC Custom Object name

dateRefreshed

Date Refreshed

Last refresh date of audience

DBAudienceId

Audience ID

The ID of the DB Audience

engagedOnWebsite

Engaged On Website

Number of Accounts in Audience Engaged on Website

numAccounts

Number of Accounts

Number of Accounts in Audience

pardotProspects

N/A

Number of Pardot Prospects, only in Salesforce app. Prospects are defined as Contacts in CRM that are linked to Pardot

title

Audience Name

Name of Audience

totalPageViews

Total Page Views

Total Page Views on Audience

visitedWebsite

Visited Website

Number of Accounts visited the website

snapshot_ts

N/A

The most recent time data was pushed to Salesforce for this Audience

Saving_Status

N/A

The status of the "Save to Salesforce"

profile

Profile Name

The name of the Profile

profile_id

profile ID

The unique ID of the Profile as found in DB

pardot_save_ts

N/A

The most recent time Save to Pardot was used to create a list in Pardot

Account List Website Activity Audience Website Activity  

Website Activities

Website Activity tab for Audience

The aggregate web activity of accounts for an Audience.

Website Activity Name

N/A

The name of the custom object for the Web Activity record

URL

Page

A URL of top Pages (Last 30 Days)

numAccounts

# of Accounts

# Of accounts on Page with activity

pageViews

# of Page Views

# of page views for the page

Account List Account Account  

Account List Account Name

N/A

The name of the Account custom object

Audience

N/A

The custom object Audience to which Account belongs to

Account

N/A

The standard SFDC Account this object maps to

DBAudienceId

Db Audience ID

The Audience ID from which this Account is mapped to

Last Seen

Days Last Seen

# of days since last on website

pageViews

Page Views

Page Views as shown in Website Activity

pardotProspects

N/A

Only for Pardot integration, shows # of prospects in Account Workbench

rank

Rank

The account rank based on the profile

trendingOffsiteIntent

Trending with offsite Intent

Trending with offsite Intent checkbox

trendingOnSiteEngagement

Trending with onsite engagement

Trending with onsite engagement checkbox

changeTrafficMom

Change in Traffic MoM %

Change in Traffic MoM %

DBAudienceIdAccountId

DB Account ID

The id of the Demandbase account

snapshot_ts

N/A

The most recent time data was pushed to Salesforce for this Audience

intent

Intent

Top 5 Intent keywords

score

Score

High, Medium, Low based on the Profile

Profile

Profile

The profile for which this account is evaluated on

Account List Title

Audience Name

Audience Name

AccountName

Account Name

The name of the account as it appears in Demandbase

Visited Website 30

Account Stage

Visited Website last N days

Visited Website 90

Account Stage

Visited Website last N days

Visited Website 180

Account Stage

Visited Website last N days

Visited Website 365

Account Stage

Visited Website last N days

Engaged on Website 30

Account Stage

Engaged on Website last N days

Engaged on Website 90

Account Stage

Engaged on Website last N days

Engaged on Website 180

Account Stage

Engaged on Website last N days

Engaged on Website 365

Account Stage

Engaged on Website last N days

Converted on Website 30

Account Stage

Converted on Website last N days

Converted on Website 90

Account Stage

Converted on Website last N days

Converted on Website 180

Account Stage

Converted on Website last N days

Converted on Website 365

Account Stage

Converted on Website last N days

Opportunity 30

Account Stage

Open Opp last N days

Opportunity 90

Account Stage

Open Opp last N days

Opportunity 180

Account Stage

Open Opp last N days

Opportunity 365

Account Stage

Open Opp last N days

Won 30

Account Stage

Closed Won Opp last N days

Won 90

Account Stage

Closed Won Opp last N days

Won 180

Account Stage

Closed Won Opp last N days

Won 365

Account Stage

Closed Won Opp last N days

 

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