When you upload a list of accounts, Demandbase checks them against our proprietary database. During this process, some accounts from your list may not appear due to various scenarios. These include duplicate accounts, missing domains, unrecognized companies, or invalid records.
The following are some examples of why you may see data discrepancies:
- Name and Domain conflict: Account has incorrect URL, or URL doesn't match against Demandbase data.
- Invalid Domain: URL has a typo or is blank.
- Duplicate companies: Same company is listed multiple times, or the company has two different URLs. For example, if you list GE twice with GE.com and GE.uk, they roll up to one account called GE and use the URL of the first entry in your list.
- The IP address is not in our database.
You can use the Audit Report to view the details on how your accounts were mapped and which problems might have occurred during the process. See Next Steps in Import or Reimport Account or Opportunity Data from a CSV File for more information.