When you import a list of accounts, Demandbase matches them against its proprietary database. During this process, some accounts may not appear due to data quality or matching issues.
Common reasons for discrepancies include:
- Name and domain conflict: The URL is incorrect or does not match Demandbase data
- Invalid domain: The URL contains a typo or is missing
- Duplicate companies: The same company appears multiple times or uses different URLs (for example, GE.com and GE.uk merge into a single account based on the first entry)
- Unrecognized or invalid records: The company cannot be matched in the database
- IP address not found: The IP address does not exist in the Demandbase database
Use the Audit Report to review how accounts were mapped and identify any issues during import. See Understanding CSV Data Import Results.