When you import a list of accounts, Demandbase matches the accounts against its proprietary database. Some accounts may not appear in the imported list due to data quality or matching issues.
Common reasons for discrepancies include:
- Name and domain conflict: The company name and domain do not match Demandbase records.
- Invalid domain: The domain is incorrect, contains a typo, or is missing.
- Duplicate companies: Multiple entries refer to the same company. For example, GE.com and GE.uk may be merged into a single account based on the first entry.
- Unrecognized or invalid records: Demandbase cannot identify or match the company in its database.
- IP address not found: The IP address does not exist in the Demandbase database.
Review Account Import Discrepancies
Use the Audit Report to review how Demandbase matched imported accounts and identify records with matching issues.