How do I publish my experiences?
Once you've set up and previewed your changes, click Activate and the experience is pushed into live production. It may take up to 24 hours for the changes to take effect.
How often should I update my experiences?
Review experience performance regularly using analytics.
- Monitor engagement metrics and conversions.
- For event- or webinar-specific experiences, deactivate them once the event has passed.
- Refresh messaging, imagery, and targeting as campaigns evolve.
How do I update images for my experiences?
When creating your site customization experience, select the image element you want to update in the Visual sub-tab and add the URL where the image is hosted in the Image text box.
Tips:
- Host images on your own website whenever possible for optimal performance.
- Maintain consistent image dimensions across experiences to preserve layout integrity.
- Avoid using images from public websites or Google Images.
Why is my Site Customization not working?
Website Changes: Site Customization does not automatically detect website redesigns or code changes.
If your website changes without deactivating experiences first:
- Selectors may no longer match.
- Experiences may produce unintended results.
Segment Value Mismatches: Verify targeting criteria.
Example:
- Targeting Industry = "Fin-Tech" may not work if Demandbase is returning a standardized industry value instead.
- Custom return values may require assistance from your Customer Success Manager.
JavaScript Conflicts: Custom JavaScript on your site may interfere with experience execution.
CSS Conflicts: Check for:
- Conflicting CSS rules.
- Inline styling.
- Missing styles that were previously applied directly to page elements.
Why do accounts with the same website show the same number of views or clicks?
Views and clicks are associated with a visitor's Company ID and Domain.
If multiple accounts share the same domain or company identifier, engagement metrics are shared across those accounts. One recorded view appears for both accounts.
How are views and clicks aggregated in the Dashboard?
The dashboard aggregates engagement at the unique targeted account level.
- Accounts with at least one view or click are included.
- Clicking metric sections filters the account table.
- You can drill into accounts and see associated engagement counts.
How far back does the event data go?
Current native reporting includes the last 90 days of event data.
Demandbase is evaluating future expansion of this reporting window.
What happens if I switch an experience from a selector to an account list?
The original selector is permanently removed and replaced by the account list.
Once saved:
- The experience targets the account list.
- Activating the experience updates production targeting.
If you're unsure:
- Clone the experience.
- Convert the clone to use an account list.
- Activate the new experience.
- Deactivate the original experience if desired.
Can I have both selector and account list-based experiences?
Yes. However:
- An individual experience can use either a selector or an account list.
- A single experience cannot contain both.
A common migration strategy is:
- Clone the experience.
- Update the clone to use the new audience type.
- Activate the new experience.
- Retire the old experience.
How quickly does my experience update?
Performance has improved significantly with account-list-based experiences.
- Activation in minutes.
- Speed primarily depends on audience size.
- Near real-time event ingestion.
- Dashboard metrics typically appear within minutes to less than an hour.