Where does intent data come from? How does it work?

  • Updated

Demandbase technology gathers intent data from the following sources.

  • Public business registries for basic firmographics.
  • B2B content consumption: Demandbase uses its publisher/advertising network to observe what types of content company employees are reading. To ensure accurate intent data, instead of looking at potentially irrelevant pages, we focus on a massive network of global websites focused on B2B-relevant topics. 
  • B2B content production: Demandbase crawls the open web for content tied to key company decision makers and stakeholders -- blog posts, interviews, bylines, forum posts, speaking slots and panel participation, etc.
  • Engagement on the customer’s website for direct intent signals. This is visible to the customer only. We do not share customer specific interaction data.  

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