Demandbase technology gathers intent data from the following sources.
- Public business registries for basic firmographics.
- B2B content consumption: Demandbase uses its publisher/advertising network to observe what types of content company employees are reading. Today that network includes more than 5,000 premium B2B websites globally.
- B2B content production: Demandbase crawls the open web for content tied to key company decision makers and stakeholders -- blog posts, interviews, bylines, forum posts, speaking slots and panel participation, etc.
- Engagement on the customer’s website for direct intent signals. This is only visible to the customer only. We do not share customer specific interaction data.