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Demandbase Technology FAQs

  • Updated

Introduction

Below is a list of frequently asked questions about Demandbase Technology. Click the links below to learn more.

Can the API return DUNs numbers?

Yes and no. Demandbase does not maintain a database of DUNS values, however, we do have the ability to customize our API response based on values you provide for specific companies. This can be done by providing DUNS values for your Account Watch list.

More information about Account Watch lists can be found here.

Does Demandbase work with progressive profiling?

Yes. Demandbase is generally most useful for anonymous visitors the first time they come to your site. Any interaction with cookies or a visitor profile must be custom built. By default, Demandbase will not interact with nor overwrite any user profile data. Demandbase can be used to augment or cleanse profile data, if needed this requires custom implementation, the details of which depend on the profiling system.

Is IPv6 supported?

To maximize consistency and identifiability of traffic across all networks and devices, Demandbase tracks identity via IPv4 addresses only. While IPv6 is an important new protocol that is quickly gaining adoption, the vast majority of devices using IPv6 are also accessible via an IPv4 address; this is called dual-stack. According to Google, as of 12/2019, over 70% of their users do not support IPv6, meaning they are only identifiable with an IPv4 address. Eventually, as the size of the IPv6-only Internet becomes meaningful, Demandbase will support identification with IPv6 addresses.

What does ISP Visitor mean in Analytics?

ISP Visitor is the default value used to indicate a visitor's IP address belongs to an Internet Service Provider, rather than a specific business.

  • Visitor's IP is not tied to a Demandbase SID.
  • Demandbase Audience attribute has a non-company value like "Residential", "Wireless", or "Bot".

Please reach to support if you have any further questions.

What does "(not set)" mean in Analytics?

"(not set)" (May also be "(Non-Company Visitor)" or "[n/a]", depending on your analytics system and connector version) means the visitor was not from a company.

It is a common surprise for many of our customers. For the first time, they're able to see which companies are visiting their site and what portion of their traffic isn't from companies at all.

What is DemandbaseSiteAnalyzer/DemandbaseBot?

In order to enhance the level of personalization and customization that their website visitors and internal users receive, Demandbase periodically crawls the website to better understand the content and structure of our customer’s web pages.

The DemandbaseSiteAnalyzer follows proper crawling rate practices and is registered with the IAB as a robot. The requests happen slowly over the course of a day.

  • 1 request per relevant page
  • Capped at 60 requests per minute

The above practices help ensure there's no effect on performance.

For Google Analytics customers, you can automatically filter out the traffic if needed. More information on these steps can be found here: https://datadome.co/exclude-bot-traffic-from-google-analytics/

What is NAICS?

The North American Industry Classification System (NAICS) is the standard used by U.S. government statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Does Demandbase map NAICS and SIC codes?

There is no industry standard mapping from NAICS to SIC. In general the mappings are business-specific. Demandbase does not define this mapping.

What languages are available for the API return values?

Currently, English is the only language in which the Demandbase API returns values for.

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