This advanced-level certification is designed to help you expand and optimize your strategy.
|Who It's For||Format||Duration|
|Recommended for marketing professionals who have already gained a solid foundation in ABM||Self-paced Online||6 hours|
This interactive online course includes a collection of online learning modules and a 60-minute certification exam.
- The state of ABM
- Selling the value of ABM within your organization
- Aligning your marketing team around ABM
- Defining, maintaining, and optimizing your target account list
- Metrics and KPIs for tracking your ABM progress and success
- Budget considerations and the new marketing mix
- Scaling your ABM strategy
- Leveraging technology for scale and efficiency