As Account-Based Marketing (ABM) programs have become a standard best practice, B2B marketers are holding themselves accountable to business metrics further down the funnel, such as pipeline and revenue.
Today’s ABM programs require marketing involvement to continue further into the buying cycle - but many marketers struggle with how best to support sales in this new world. Sales teams need insights on target accounts and decision makers to prioritize their efforts, personalize their outreach and increase their close rates.
Use the Demandbase Conversion Solution to give Sales teams the data and insights they need to better understand and target the right individuals, with personalized messages, within their target accounts, so they can close deals faster.
To get started, use the Conversion Solution to:
- Help Your Sales Team Prioritize which Accounts to Focus On Learn more